5 rookie K-pop groups rocking the luxury fashion world: NewJeans Danielle is ambassador for Louis
On the K-pop idol front, we’ve seen this interest in how all seven members of BTS were welcomed to the Louis Vuitton family in 2021, and Blackpink members’ long-standing individual partnerships with brands (Jennie with Chanel, Jisoo with Dior, Lisa with Celine and Rosé with YSL).
In the past, the title of brand ambassador was only bestowed upon veteran actors and idol group members with years of experience. It was rare for rookies, or stars new to the entertainment scene, to represent luxury brands right away.
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